Your customers are on Social Media, whether it be Facebook, Instagram, Twitter or LinkedIn. It’s where they spend their time, looking for answers, shopping or sharing content. Your business should be there too. We pride ourselves on delivering a Social Media Strategy that will fit both our client’s needs and budgets, as well as building a strong social presence to deliver regular engaging content.
Before we start any Social Media marketing activity, it’s important for us to understand your business and what you’re hoping to achieve. Before we start our campaigns we'll create a social strategy that works to your objectives and makes things clear on what we’ll deliver.
Taking into consideration your overall marketing objectives, we will audit competitor social media channels to find out the who, what, where and when behind your potential social media community. Our research will allow us to position you on the most suitable media channel for your brand.
We will be responsible for the day-to-day management of your social media channels posting brand content, sharing third-party news and industry related content and promoting products and services. Our content strategy will ensure that your brand has an active community of users ready to engage with your brand across social media.
We are firm believers that all content must have a purpose, therefore we will work with you to form a campaign plan to tell your brand's story, whether it’s through one-off posts or a series. Content can include anything from seasonal offers and blogs, all the way through to influencer marketing activity and video production.
Paid social advertising will allow us to refine your campaigns generating higher click through rates, better conversions and more meaningful engagements. Whether you’re looking to drive sales, increase followers or drive website traffic, we will create, manage and continuously optimise your paid campaigns to get the best results for your budget. Our experienced team can boast several years of experience in Facebook Ads, we'll ensure that every penny of your budget is spent correctly and in line with your overall strategy.
Pay to Play- Follower Growth
We will build target audiences based on social media users self-identified interests, behaviours, locations and demographics to ensure your content is targeted and seen by the right people.- Boosted content
Boosting posts will push your content in front of people who are more likely to engage with it, creating higher levels of engagement for your content.- Traffic to Site
This will send people to a specific destination, such as your website contact forms or product pages. This is ideal for directing people straight to specific product pages, cutting out unnecessary steps in the user journey.- Remarketing
We’ll use your data to your advantage. Customer data or visitors to your site can be tracked using the Facebook Pixel and retargeted at regular intervals, turning your lists into a genuine marketing tool.- Conversions
We can target our campaigns around the ultimate conversion goal. This can include anything from a contact form to completing a purchase, offering a visible ROI from our efforts.- Measure, iterate and improve
We create a bespoke report each month of the progress we’ve made against the campaign objectives. After each monthly review we declare our learnings and continue to refine each campaign to make each month better than the last.- Training
Dependent on your requirements and objectives, Platform81 can manage all of your social media channels or if you’re wanting to manage your social media in-house we also offer social media training for both organic and paid social media.